Matxic Get a diagnosis
ForCEOs & ad optimizers

Ask where your next dollar should go.

Matxic models every channel, finds what the next dollar really returns, and tells your team what to scale, hold, fix or cut. Then proves it.

Get a 1-week spend diagnosisSee how it works →

Analyst-led, AI-powered · Send exports, get the answer in 5 days · Success fee only on proven lift

Built forCEOs: where to invest →Ad optimizers: which campaign gets the next $ →
Google AdsMetaTikTokGA4
You
Reading 14 months of spend and revenue
Fitting response curves for 9 channels
Estimating Meta's lift on brand search
Checking ceilings, sale days, seasonality
Optimizing the split · next $ ≥ 2.0×
Matxic

Put most of it into Performance Max · Market B: each extra dollar still returns 3.1×. Brand is near its ceiling. Hold the rest for Meta until the lift test reads.

PMax · Market Bnext $ 3.1× · 40% below ceiling+$6.2k
Meta · Prospecting2.4× incl. halo · after test+$3.8k
Search · Brandnext $ 1.6× · at ceiling$0
Search · Genericnext $ 0.9×−$2.0k
+$19k revenue / monthfloor +$14kLift test · day 14
Next steps:Apply to planStart lift test

Illustrative data

Why Matxic

Not another dashboard. A decision engine.

Next-dollar math

Decides on what the next dollar returns, not last month's average ROAS.

Brand avg9.4×
Brand next1.6×

Sees the halo

Credits social and video for the search sales they create. Last-click can't.

Last-click1.1×
With halo2.4×

One truth, two views

The CEO's answer traces to the optimizer's row. No conflicting reports.

CEO brief⇄Channel table⇄Budget

Proof before scale

Big moves are gated by lift and geo tests. You pay on proven lift.

Test→Read day 14→Scale

Every channel has a job

Some create demand. Some capture it.

Judging them all by last-click ROAS cuts the channels that fill the funnel. Matxic scores each one for the job it does.

Create demandMake people want youPays off later, often in search
Meta · ProspectingTEST

Reaches new people. Many buy a week later via brand search.

next $ 2.4× incl. halo
TikTok · VideoTEST

Cheap attention at scale. Builds the brand searches of next month.

next $ 1.9× incl. halo
Capture demandCatch people who are lookingFast, measurable, but has a ceiling
Performance Max · Market BSCALE

Finds ready buyers across Google. Still far from its ceiling.

next $ 3.1×
Search · BrandHOLD

Catches people searching your name. Can only grow if demand grows.

next $ 1.6× · at ceiling
Search · GenericCUT

Bids on broad, expensive searches. Little left to gain.

next $ 0.9×
ConvertBring visitors backCloses sales the others started
Display · RetargetingCUT

Shows ads to past visitors. Mostly buys sales that would happen anyway.

next $ 0.7×
Email & CRMHOLD

Low cost, steady. Measured, not optimized here.

outside ad budget
CreateCaptureConvert

The model

How your factors work together.

Revenue is a chain. Social feeds search. Budget hits a ceiling. Move a slider and watch where the money flows.

volume flowingsocial → search halorevenueillustrative

Change a factor

Search $/wk
Social $/wk
Click rate
Conversion
Order value

Which +10% pays most?

Budget levers cost money. Rate levers cost work: better ads, site or pricing.

Built for you

One system. Two kinds of answers.

The CEO gets the decision. The optimizer gets the exact move. Same numbers underneath.

How it works

From exports to a decision in a week.

01

Connect

Spend, revenue and your sale calendar. Exports are enough.

Day 1
02

Model

Response curves, ceilings, halo and seasonality for every channel.

Days 2–4
03

Decide

Scale, hold, fix or cut, with the amount and the forecast.

Day 5
04

Prove & learn

Tests run, results flow back, the plan updates itself.

Every week
SCALEefficient · next $ pays
HOLDefficient · at its ceiling
FIX / TESTweak today · upside to prove
CUTweak · next $ doesn't pay
Works with exports fromGoogle AdsMetaTikTokGA4ShopifySheets

Plans

Start with one week. Stay if it pays.

1 week · fixed fee

Diagnose

Where budget works, where it's wasted.

  • Next-dollar return per channel
  • Why revenue moved
  • CEO brief + channel table
1 week · fixed fee

Plan

Next month and quarter, ready to load.

  • Budget split by channel and week
  • Sale days and seasonality
  • Test plan for risky moves
Monthly · success fee

Run

Weekly calls and live tests.

  • Dashboard refreshed daily
  • Weekly action list
  • Fee only on proven lift
How is this different from Google or Meta recommendations?

Each platform grades its own work. Matxic looks across all of them against your real revenue, and tells you to spend less when the next dollar doesn't pay.

Is this a media mix model?

Same science (curves, saturation, halo), but weekly, transparent step by step, and confirmed with tests instead of trusted blindly.

Do you need access to our accounts?

No. Daily exports are enough. No customer data needed.

Beyond ads?

The same test-and-learn engine works for pricing, promotions, landing pages and operations.

Get started

Send spend and sales. Get the answer in 5 days.

Tell us three things. We reply within one business day with what we need and a start date.

Exports only · no account access · no customer data · NDA by default · pay the success fee only on proven lift

Or emailthangpv@matxic.com