Next-dollar math
Decides on what the next dollar returns, not last month's average ROAS.
Brand avg9.4×
Brand next1.6×
Why Matxic
Decides on what the next dollar returns, not last month's average ROAS.
Credits social and video for the search sales they create. Last-click can't.
The CEO's answer traces to the optimizer's row. No conflicting reports.
Big moves are gated by lift and geo tests. You pay on proven lift.